Airtime

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Crawford Broadcasting Company offers the lowest radio airtime rates for programs and spot ads within 50 miles of downtown Portland (our nation's 22nd largest metropolitan area), wherein you have access to reach a potential of 2.2 million people, without paying for coverage in communities outside the focus of your church or ministry.

Programming airtime is sold directly to individuals, churches, ministries and/or businesses at Net Rates (or indirectly through agencies at Gross Rates, 15% more) in two formats: Programs and/or Spots.  A short daily radio program is the most effective outreach program in that it reaches our primary (Drive Time) and secondary (Lunch Time) audiences and does so five days a week, 260 times a year.  (Shorter and longer times are available.)  The following is the most commonly used length of daily airtime for long-term 52 week contracts.

bulletA daily (Monday–Friday) 13:30 minute program on K-Praise 1330 AM would average between $1,408 to $1,603 per month.  (For our "Radio Vida" Hispanic programming, it's an average $1,105 per month.)

A longer weekly radio program is an effective outreach program for the weekends (or at select times during the weekdays) and thus it reaches our third (Prime Time) and fourth (Non-Prime Time) audiences once a week on Saturday/Sunday or our first (Drive Time) and secondary (Lunch) audiences once a week on Monday, Tuesday, Wednesday, Thursday or Friday.   (Shorter and longer times are available.)  The following is the most commonly used length of weekly airtime for long-term 52 week contracts.

bulletA weekly (Mon, Tue, Wed, Thur or Fri at 2pm, 5pm, 5:30pm or 6pm or on Saturdays & Sundays at various times from 6am to 12am) 26 minute radio program on K-Praise 1330 AM would average between $498 to $399 per month.  (For our "Radio Vida" Hispanic programming, it's an average $347per month.)

Programs are only purchased on a long-term basis (contracted for exactly 52 weeks), wherein there is a seven month cancellation clause for the first year only.  Upon subsequent renewals, the cancellation clause is simply a written 30 day advance notice at any time, year after year.

For specific Program Rates, contact James Autry and specify exactly your interest.

Short term or Long term :60 or :30 spot ads are very effective in letting listeners know about your church, ministry and/or its special events.   Investing in a spot advertising schedule (a minimum of at least two spots per day, five days a week for two weeks) for your special events, guarantees airing at specific times during the day.  We can also match whatever you purchase in exchange for distribution of our K-Praise promotional materials at your event, if we have at least a one month’s notice prior to your event.

bulletA :60 spot (Monday–Friday, 5am-6:30pm) on K-Praise 1330 AM would average between $480 to $640 per short term spot schedule (with free bonus releases on the weekends), :30 spots average between $380 to $520. (During our "Radio Vida" Hispanic programming, :60 spots are $300 & :30 spots are $240.)

Spots are purchased either on a short-term (less than 17 weeks) or long-term (17 week or 52 week) basis.  The minimum spot purchase is two spots per day for five days (Monday-Friday) for two weeks (20 airings).  Spots purchased for 17 weeks can not be canceled.  Spots purchased for 52 weeks can only be canceled after 17 weeks with a written 45 day advance notice (a total of six months).  The minimum spot purchase for long-term contracts is two spots per day for five days a week (170 or 520 airings).

For specific Spot Rates, contact James Autry and specify exactly your interest.

We specialize in establishing new radio outreach programs and spot campaigns.  At no extra charge, we work with you to produce the elements of your radio program in our studios (the Body, the Open and Close Announcements and :30 Promotional spots that air throughout the week inviting listeners to your broadcast) and/or the writing and production of your :30 or :60 spots. 

Your investment with Crawford Broadcasting, at the established per spot or per program rates, allows us to partner with you in utilizing the power of radio and thus offer all of our Partnership Services to you at no extra charge.  We commit to do everything we can (including extra bonus releases) to make your investment in communicating with the Church of Portland as effective, efficient and enthusiastic as possible.  (See our Benefits, Services, Q&A, Why Radio?, Results & Doing It Right pages for more info about becoming one of our Partners.)

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Last modified: 07/29/09