Promo Tools

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Successful Off-Air Promotional Tools You Can Use To Multiply the Effectiveness of Your Radio Outreach

The success of your radio program on KKPZ 1330 AM depends greatly upon your Off-Air promotional efforts to those within your spheres of influence. We realize that one of the reasons that you began and continue to air your program on our radio station is because you want to reach those outside of your current spheres of influence and thus multiply the effectiveness of your radio outreach ministry.

We can and do indeed provide access to those new listeners for you that were brought to us by our previous and well-establish radio program partners. But there are still many people within your spheres of influence that don't know about our radio station nor do they listen to your radio program on a consistent and regular basis.

If you promote your radio program to those individuals and they begin to listen, they will benefit from your radio outreach ministry, plus they will also benefit from the radio outreach ministries of other program partners that are a part of our radio station family. The more that every partner works to promote their own radio program, the more that it will benefit other radio program partners.

The principle of "Give and it shall be given unto you" will begin to take affect and soon everyone is blessed with new listeners and more response from those listeners. God will honor your promotional efforts, as He personally gets involved in this process, not only because you are encouraging those within your spheres of influence to listen to His Word being preached and taught by you, but also because you are blessing other churches and ministries within our local community.

How can you promote your radio program to your spheres of influence? There are many tools that you could utilize for this purpose, but following are several very successful tools that should always be a part of your ongoing Off-Air promotional outreaches:

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Create a business card sized promotional card. This card (and all these tools listed below) should always list the Title of your program ("Enjoying Everyday Life"), the name of the Host of your program (with Joyce Meyer), what Day & Time your program airs (Monday-Friday at 7:45am, or Tuesdays at 5pm) and which station your program airs (on KKPZ 1330 AM or on K-Praise 1330 AM). List only your contracted airtime, since any bonuses that you may have are subject to change at any time and without prior notification. You may also include our radio station logo on your cards (and on these other tools listed below). Once printed, give out these cards to everyone and ask them to give them out to their friends and family as a way of connecting with your ministry via your radio program.

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Create a small 3X5 flyer about your radio program with more information about your church or ministry. Include this flyer in your Bulletins, Program Guides or Ministry Notes each week that your church or ministry meets to remind your friends, family, congregation members and ministry associates about your radio program and/or for them to give to their friends and family. They will post this flyer in a location that will remind them to listen to your radio outreach program.

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Create a small or large ad about your radio program in your weekly or monthly publications and/or on your website. (This ad could also be placed in our local monthly Christian News Northwest Newspaper, along with any information regarding any special events that you have coming up. See CNNW Ad Rates.) Every where that your friends, family, congregation members and ministry associates look they should see the station logo with your program Title, Host, Day & Time above, below or near by it. One of the best ways for them to connect with you on a daily or weekly basis is through your radio outreach program and these ads will drive them to listen and respond.

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Create a small or large poster about your radio program and display it whenever and where ever your church or ministry meets on a regular basis and for special events. Kinkos can take your design (in black & white or in color) for a disk or via email and make large posters or banners for under $20 to $100.

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Create a small postcard about your radio program with more information about your church or ministry and send it out to your mailing list once a quarter or once a year. This is another promotional tool that those who love and support your ministry can remind themselves about your program and/or give to their friends and family. This postcard could also be given out during various outreach events that you have in our local community as a way for those that you personally touch can connect with your church or ministry via your radio outreach program where ever they are at your broadcast time.

The bottom line is that you are investing much time and effort and even hundreds (and maybe thousands) of dollars into your radio outreach program. It is a vital part of your ministry and those that love and respect your ministry should be aware of what you are doing and the tools that you all have to impact hundreds (and even thousands) of listeners throughout our community.

As your radio station, we provide you with a platform to address our community on a weekly or daily basis. It is up to all of our partners to work together in building our listener base by bringing together all of our friends, family, congregation members and ministry associates.

In fact, you are now benefiting from the listeners that previous and well-established partners have already brought to our family. Now is the time to help them, yourselves and your own listeners benefit from the programming that God has established on your local Christian radio stations!

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Last modified: 09/04/08